
STRATEGY

A well designed podcast strategy with a go to market plan generates significant ROI for organisations by delivering proven increases in sales, reputation, brand awareness, loyalty and new prospects. It facilitates an ongoing and trusted conversation with crucial target audiences in a unique and sustainable way that no other medium can match.
On the face of it podcasting has become an easy channel to manage and one that organisations need to embrace in their marketing plans. Indeed 51% of marketers already incorporate podcasts in their marketing strategies. The tools to create content are accessible, podcast producers are in plentiful supply and distribution is straightforward. However, with such ease comes significant challenges for those wishing to fully engage their most valued B2B audiences and stakeholders. Questions include how your podcast can achieve and retain significant and relevant reach amongst the people you most need to influence? And with well over 4 million podcasts worldwide, why will people choose to listen to your podcast rather than something from your competitors? Then there are the challenges of growing your audience and delivering content that consistently enhances and reflects the quality of your brand.
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The opportunities are without doubt considerable. By 2027 there are predicted to be 651 million people listening to podcasts (up from 506 million in 2023). And by 2030 the global podcast industry market size is expected to reach $131 billion. To fully tap such growth in a B2B setting requires an exceptionally well planned and executed podcast strategy that understands B2B podcasting. Whilst only one measure of many the podcasts we develop all rank in the top 10% of downloads and most sit in the top 1%.
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To learn how our unique approach to podcasting combined with over 13 years of experience working with the communications directors and boards of some of the world's biggest companies can help grow and strengthen your business please contact us.