
MARKETING and ROI

Our business has been built on successful long-term partnerships with our clients that last for many years. For this strategy to succeed we’ve needed to consistently exceed expectations, provide clear added value and evidence tangible and sustainable ROI.
Our belief is that many organisations who are creating podcasts today are yet to fully experience all the positive outcomes the medium can offer, including the utilisation of podcasting to directly increase sales. When high quality content is delivered to the desired audience, supported by a powerful execution strategy, and marketing plan, then the results are transformative.​
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The marketing plans we develop in partnership with our clients cover all aspects of the podcast creation and promotion journey. This ranges from clearly defining purpose and setting expectations, to promotion and evaluation to evidence ROI. It's a holistic process of constant improvement and refinement. We share best practice about how organisations utilise their podcast assets to ensure the best possible outcomes. Plus, advise on how the unique qualities of podcasting can strengthen an organisation’s communications strategy and performance. And recommend how podcasts can best sit within an overall marketing communications plan. Our commitment is to make the podcast marketing process easy for clients and to deliver on our promises.
If you would like to understand how a comprehensive approach to podcast marketing generates such high return for our clients, please contact us.
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